Sri Lanka Tourism shows its high potential to attract the audiences by winning the ‘’Best Booth Design ‘’ at the SITF 2024 -South Korea

Lankapuvath | Colombo | 10-06-2024 |


Sri Lanka Tourism once again showed its full potential and capacity to attract visitors not only by promoting the destination as a tourist attraction, but also for its vibrancy and creativity, by bagging the award for the ‘’Best Booth Design’’ at the 39th Seoul International Travel Fair (SITF), held in South Korea recently. This major international travel event was held from 09th to 12th May 2024, where 70 countries promoted their tourism resources and cultures. The Sri Lanka stand created a major sensation among the participants with its beautifully designed structure, themes, Tourism products and items. The SITF is the only International Travel Fair in Korea where official tourism organizations at home and abroad sponsor and participate. The SITF is widely recognized as one of the most major travel fairs held annually in South Korea.
The Sri Lanka Tourism Promotion Bureau (SLTPB) participated this time along with the country’s leading travel and Industry stakeholders under different categories. The official opening ceremony of the Sri Lanka stand was held under the patronage of H.E Savithri Indrachapa Panabokke , Sri Lankan Ambassador to the Republic of Korea, amidst the presence of Mr. Chinthaka Liyanaarachchi, Assistant Director, SLTPB. High profile Travel and Industry stakeholders participated at the SITF, where they shared the latest travel options and locations to visit in Sri Lanka. The visitors were impressed with the beautifully designed Sri Lanka Stand which stood out from the rest and were keen to gain information about the latest travel and holiday opportunities and experiences from the Sri Lankan representatives. The participants also had the chance of having a sip of the finest Ceylon Tea, which they thoroughly enjoyed.
For more than 39 years, SITF South Korea has promoted meetings between decision makers, Industry experts and carefully selected and profiled buyers from Geographic areas with the highest rate of economic growth and from all sectors of the chain. It is the largest and the most well recognized travel fair in Korea, which is also an event that is also formative with major meeting conferences, seminars and B2B meetings on the latest Industry trends.

The South Korean Market plays a crucial role in enabling tourists to Sri Lanka as it generates a considerable amount of tourists each year to the destination. The similar Cultural and religious backgrounds and the myriad of travel locations are the most highlighted segments in which the Korean travelers show high interest. A total number of 4,005 arrivals from South Korea was recorded from January to April 2024, which has shown a gradual increase compared with the same period in 2023.

Sri Lanka wins the ‘’Best Booth Design‘’ at the SITF 2024 -South Korea

Lankapuvath | Colombo | 05-06-2024 |
Sri Lanka Tourism shows its high potential to attract the audiences by winning the ‘’Best Booth Design ‘’ at the SITF 2024 -South Korea

Sri Lanka Tourism once again showed its full potential and capacity to attract visitors not only by promoting the destination as a tourist attraction, but also for its vibrancy and creativity, by bagging the award for the ‘’Best Booth Design’’ at the 39th Seoul International Travel Fair (SITF), held in South Korea recently. This major international travel event was held from 09th to 12th May 2024, where 70 countries promoted their tourism resources and cultures. The Sri Lanka stand created a major sensation among the participants with its beautifully designed structure, themes, Tourism products and items. The SITF is the only International Travel Fair in Korea where official tourism organizations at home and abroad sponsor and participate. The SITF is widely recognized as one of the most major travel fairs held annually in South Korea.
The Sri Lanka Tourism Promotion Bureau (SLTPB) participated this time along with the country’s leading travel and Industry stakeholders under different categories. The official opening ceremony of the Sri Lanka stand was held under the patronage of H.E Savithri Indrachapa Panabokke , Sri Lankan Ambassador to the Republic of Korea, amidst the presence of Mr. Chinthaka Liyanaarachchi, Assistant Director, SLTPB. High profile Travel and Industry stakeholders participated at the SITF, where they shared the latest travel options and locations to visit in Sri Lanka. The visitors were impressed with the beautifully designed Sri Lanka Stand which stood out from the rest and were keen to gain information about the latest travel and holiday opportunities and experiences from the Sri Lankan representatives. The participants also had the chance of having a sip of the finest Ceylon Tea, which they thoroughly enjoyed.
For more than 39 years, SITF South Korea has promoted meetings between decision makers, Industry experts and carefully selected and profiled buyers from Geographic areas with the highest rate of economic growth and from all sectors of the chain. It is the largest and the most well recognized travel fair in Korea, which is also an event that is also formative with major meeting conferences, seminars and B2B meetings on the latest Industry trends.

The South Korean Market plays a crucial role in enabling tourists to Sri Lanka as it generates a considerable amount of tourists each year to the destination. The similar Cultural and religious backgrounds and the myriad of travel locations are the most highlighted segments in which the Korean travelers show high interest. A total number of 4,005 arrivals from South Korea was recorded from January to April 2024, which has shown a gradual increase compared with the same period in 2023.

Sri Lanka Tourism at EWPC 2024 in Turkiye

Lankapuvath | Colombo | 09-05-2024 |
The Sri Lanka Tourism Promotion Bureau jointly collaborated with the Sri Lanka Convention Bureau recently, participating in the prestigious Exotic Wedding Planners Conference (EWPC) 2024, alongside key industry participants. This marked the first-ever presence of Sri Lanka at this renowned event, held in Bodrum, Turkiye showcasing the country’s potential as a premier destination for weddings and events.

The EWPC series is renowned for promoting networking, education, and business opportunities within the global wedding planning industry. The 2024 conference drew in a diverse array of stakeholders, including leading wedding planners specializing in destination weddings, event planners, and suppliers. This year’s event focused on exploring new trends, developments, and innovations that enhance the scope and experience of weddings and events worldwide.

A highlight of the conference was the captivating presentation by Thisum Jayasuriya - Chairman Sri Lanka Convention Bureau , which captured the attention of approximately 400 participants from around the globe. During the business-to-business (B2B) sessions, the Sri Lanka counter attracted numerous wedding planners eager to learn more about hosting destination weddings in the picturesque island nation.

As part of its commitment to nurturing these promising connections, Sri Lanka Tourism is planning a Familiarization Tour for potential wedding planners met during the conference. This initiative aims to showcase the diverse facilities and offerings that Sri Lanka can provide for memorable destination weddings.

"With its rich cultural heritage, stunning landscapes, and warm hospitality, Sri Lanka is poised to emerge as a top choice for couples seeking unique and unforgettable wedding experiences. The successful participation in EWPC 2024 highlights Sri Lanka’s commitment to becoming a leading destination for weddings and events on the global stage "said Mr. Thisum Jayasuriya , Chairman , Sri Lanka Convention Bureau .

AUSTRALIA SUPPORTS SRI LANKA TO ELEVATE SUSTAINABLE TOURISM

Lankapuvath | Colombo | 09-05-2024 |
Claude Gunasekera

Sri Lanka Tourism Development Authority and Australia’s Market Development Facility Join Forces to Elevate Sustainable Tourism through Enhanced Research, Innovative Promotion, and Responsible Practices

In a landmark move to bolster sustainable tourism practices in Sri Lanka, the Sri Lanka Tourism Development Authority (SLTDA) has entered into a strategic partnership with Australia’s Market Development Facility (MDF). This Memorandum of Understanding (MOU) aims to enhance research capabilities, diversify promotional efforts, and foster inclusive responsible tourism initiatives within the country. The MoU signing was attended by the Chairman and Director General of SLTDA and other SLTDA officials. Representing MDF was MDF Team Leader Oliver Mathieson, MDF Sri Lanka Country Director Maryam Piracha, and MDF Sri Lanka Deputy Country Director Subraja Subramaniam.

Mr. Priantha Fernando, Chairman of SLTDA, expressed optimism about the partnership, stating, "This collaboration underscores our commitment to advancing sustainable tourism in Sri Lanka. By strengthening research capabilities and diversifying promotional efforts, we aim to foster a vibrant and resilient tourism sector."

Oliver Mathieson, MDF Team Leader, emphasizes the organization’s commitment towards supporting Sri Lanka’s sustainable tourism initiatives. “MDF Sri Lanka has been a longstanding supporter of the industry,” he noted. “We are pleased to continue our work with Sri Lanka’s apex tourism body, particularly in strengthening tourism research. Accurate and timely tourism data is invaluable to better marketing and promotion strategies – and increasingly important in targeting the growing segment of tourists seeking sustainable products and services.”
A previous collaboration between SLTDA and MDF focused on initiatives inculcating an evidence-based decision-making culture within the tourism industry which included the development of a five-year research roadmap and supported capacity building of the research team. Building on this foundation, the new MOU underscores a commitment to further elevate Sri Lanka's tourism sector through strategic partnerships and innovative initiatives.

Asriel as Diamond Sponsor for CAFE 2024

Lankapuvath | Colombo | 14-04-2024 |
Claude Gunasekera


Asriel Pvt Ltd., a beacon of culinary excellence in Sri Lanka, proudly signed on as Diamond Sponsor for South Asia’s Largest Food Expo, the Culinary Art Food Expo 2024 (CAFE 2024), now in its landmark 21st edition.

The CAFE 2024 is a crucible of culinary innovation, slated to transform the gastronomic landscape from 7th - 9th June 2024, at the Bandaranaike Memorial International Conference Hall Exhibition Centre (BMICH).

"The culinary arts are one of our nation's most unique distinguishing features. Already today, Sri Lankan cuisine is beloved around the world, but we believe that this is only scratching the surface of its true potential. That is why Asriel is proud to once again sign on as Diamond Sponsor to CAFE 2024, and help build the perfect stage to help our nation's best culinary talents showcase their skill and innovative spirit," Asriel Chairman, Shiran Peiris said.

CAFE 2024 promises an extravagant menu of events that will cater to enthusiasts and professionals alike. From live culinary competitions that challenge the skill and creativity of chefs, to exhibitions showcasing the latest in gastronomic technology and sustainable practices, the expo is poised to be a melting pot of tradition and innovation.

“From passionate home bakers to world-class chefs, Asriel has always celebrated the journey of culinary craft. Our sponsorship of CAFE 2024 is a testament to our commitment to nurturing this art form. We're proud to help turn their visions into unforgettable dishes that tell the story of Sri Lanka’s culinary heritage to the world," Asriel Managing Director Dimuthu Peiris said.

The three-day event will feature masterclasses, workshops, and tasting sessions designed to educate, inspire, and entertain a diverse audience of gourmands, hospitality experts, and food entrepreneurs.

As the culinary scene takes center stage, CAFE 2024 will also highlight the importance of food as a cultural touchstone and economic driver. The expo will facilitate meaningful exchanges among industry leaders, while budding chefs and established restaurateurs alike will have the opportunity to network, share insights, and collaborate on future ventures.

Asriel Holdings' support as the Diamond Sponsor reinforces the company’s dedication to nurturing the culinary arts and empowering the individuals behind Sri Lanka's celebrated cuisine.

Asriel Holdings is at the forefront of Sri Lanka's food solutions sector, catering to HORECA, QSR, bakeries, manufacturing, SMMT, Modern Trading, and dairy industries. With a flourishing export portfolio and cutting-edge facilities, Asriel champions quality and innovation, and is also a strategic partner to Brooks Running providing Sri Lankans with access to premium running shoes and supporting their pursuit of excellence.

Photo-caption: Asriel Chairman, Shiran Peiris speaking at the media launch of the 21st edition of the Culinary Art Food Expo 2024 (CAFE 2024).

“UNLEASHING CULINARY BRILLIANCE: CAFE 2024!”

Lankapuvath | Colombo | 14-04-2024 |
Brace yourselves for an epic culinary extravaganza as the 21st edition of the Culinary Art Food Expo 2024 (CAFE), spearheaded by Chefs Guild Lanka (CGL), descends upon Colombo! Taking place from June 7th to 9th, 2024, at Sirimavo Bandaranaike Memorial Exhibition Centre (SBMEC).

This event promises an international sensation, showcasing the very best of Culinary Artistry.
CAFE 2024 with its pinnacle of culinary excellence offers a comprehensive showcase of food products and services. From the journey of food processing, spanning from plantation to table and consumption, every aspect of culinary art will be celebrated and explored. CGL is assisted by the event partner, CDC Events & Travel who are currently finalizing the arrangements for the event.

With the participation of esteemed international Food & Beverage and Hospitality brands, CAFE has cemented its status as the ultimate platform for innovation in the hospitality industry. Exhibitors and clients from around the globe converge here to unveil groundbreaking products and services, making CAFE the ideal and profitable stage for all participating stakeholders.
CAFE is thus a celebration of Sri Lankan cuisine and culinary talents. The event features culinary competitions, trade stalls, food festivals, cookery demonstrations, and cooking classes, showcasing the true international flavors in an exhilarating competition known as the 'Battle of Chefs.'

Under the watchful eyes of internationally renowned WACS-approved judges, chefs from around the world will compete across various categories to showcase their culinary prowess.
The event also features the Tea, Coconut, and Spice Festival, highlighting Sri Lanka's expertise in these signature products and attracting a plethora of relevant stakeholders.

Tea, Coconut, and Spice Festival entails showcasing of Innovative mains like Meat & Poultry and Creative Bakery creations, indulgence in Coconut-based cakes and spice-infused desserts and diving into the world of beverages with Coconut Arrack Cocktail Class and Gin-based concoctions and desserts crafted from Coconut Milk as well as admiring Spice Art Frames using Tea, Coconut, and Spice, alongside Gok creations.

Moreover, CAFE 2024 aims to spotlight the Ayurvedic and health benefits of Sri Lankan cuisine, engaging both local and international chefs and artists to celebrate their collective heritage.

This grand event is made possible by the generous and enthusiastic support of our sponsors: Diamond Sponsor - Asriel Marketing (Pvt) Ltd, Platinum Sponsor - Nestle Lanka PLC, Gold Sponsors - Pelwatte Dairy Industries Ltd, Prima Group, Dilmah Tea (PVT) Ltd., and Maliban Biscuits Manufactories (PVT) Ltd. with host of esteemed co-sponsors – CBL Convenience Foods Lanka PLC, Cargills Ceylon PLC, CIC Agri Produce Export (Pvt) Ltd, Litro Gas Lanka, CW Mackie PLC and Tastyy (PVT) Ltd.

Through initiatives like CAFE, the Chefs Guild Lanka continues to uplift the culinary industry in Sri Lanka, ensuring that Sri Lanka’s chefs are at the forefront of global food trends and standards. From developing updated cookery curriculum to organizing professional training kitchens and culinary competitions, CGL remains committed to nurturing culinary talent and promoting Sri Lankan cuisine on the global stage.

Join at CAFE 2024 and witness the magic of culinary brilliance unfolding before your eyes.

OPPORTUNELY SRI LANKA PROMOTIONS IN AUSTRALIA; Brisbane, Sydney and Melbourne

Lankapuvath | Colombo | 14-04-2024 |
Claude Gunasekera

Sri Lanka Tourism concludes another successful stint at the Roadshows held in Australia.

The Australian travel industry in Brisbane, Sydney and Melbourne had a chance to experience Sri Lanka as an exciting travel destination and network with dynamic Sri Lankan travel agents, when Sri Lanka Tourism Promotion Bureau organized three roadshows in Australia as part of its worldwide promotion tour.

The three events, organized in coordination with the High Commission of Sri Lanka to Australia, and the Consulate General of Sri Lanka in Melbourne, drew over sixty to seventy selective travel agents and tour operators in each of the three cities.

Travel industry players from both countries had the chance to connect with each other and explore potential partnerships in promoting Sri Lanka as a tourist destination for travelers from Australia, which is already Sri Lanka’s fifth largest market for tourists. With Australian travel projected to exceed pre-pandemic levels, and Australians looking to make up time lost during the pandemic by exploring new destinations, the roadshows came at a timely juncture to bring Sri Lanka to the forefront of everyone’s minds.

The roadshows also showcased Sri Lanka’s travel highlights, options and unique attractions, with plenary sessions highlighted by speeches from distinguished speakers, Sri Lanka Tourism videos and Q&A sessions giving participants the chance to explore the opportunities available to them.
In Brisbane, thirty-two Sri Lankan companies and sixty Australian travel and tour operators and Australian media personnel participated at the roadshow. During the plenary session, Her Excellency Ms. Chitranganie Wagiswara, the High Commissioner of Sri Lanka to Australia, Mr. Sandith Samarasinghe, Sri Lanka's Consul General in Melbourne took to the stage to share their insights about the Australian market for Sri Lankan tourism, and to encourage the Australian industry to connect with Sri Lanka, as it surges forward in tourism. They were followed by Mr. Chalaka Gajabahu, Chairman of Sri Lanka Tourism Promotion Bureau (SLTPB), who spoke extensively on Sri Lanka’s opportunities, its increasing recognition by international media as one of the hottest places to travel, and innovations in tourism experiences.

Brisbane was followed by the second roadshow in Sydney, where over 75 Australian travel trade companies and 25 media representatives and influencers attended the event, which saw fruitful business discussions between Australian and Sri Lankan participants.
The opening remarks at the second roadshow were delivered by Her Excellency Ms. Chithranganie Wageeswara, the Sri Lanka High Commissioner in Australia. Mr. Chalaka Gajabahu provided the keynote speech on the new global positioning of Sri Lanka. Mr. Sandith Samarasinghe, the Sri Lankan Consul General in Melbourne, also addressed the attendees. Mr. Sakura Wijethunga, the Sri Lankan Airline Manager for Sydney, represented the National carrier in Sri Lanka.
The conclusion of the series of Roadshows in Australia was held in Melbourne, with over 50 Australian agents and 35 media representatives participating.

Following B2B networking sessions, the official session was opened with a warm welcome speech from Mr. Sandith Samarasingha, the Sri Lanka Consulate General in Melbourne. Mr. Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, provided valuable insights into Sri Lanka's tourism landscape, setting the stage for further discussions. the highlight of the event was the address by Sri Lanka Tourism Ambassador, Mr. Sanath Jayasuriya, whose presence captivated the audience. The keynote speech by Hon. Minister of Tourism, Land, Sports, and Youth Affairs, Mr. Harin Fernanado, emphasized the vast opportunities for leisure and investment in Sri Lanka.
Other highlights of all events included colourful dance performances by Sri Lankan dance troupes in Australia, interactive Q&A sessions with the Hon. Minister, Chairman, SLTPB, High Commissioner and Consul General, and raffle draws with air tickets from Sri Lankan Airlines, and tour packages from Sri Lankan travel trade participants.
The feedback received was overwhelmingly positive, indicating a fruitful exchange of ideas and opportunities. These road shows serve as vital platforms for development partnerships and enhancing collaborations between Sri Lankan businesses and their Australian counterparts. Moreover, they play a pivotal role in revitalizing the tourism sector in Sri Lanka by stimulating interest and engagement from Australian markets. The Sri Lanka Tourism Promotion Bureau's adept organization of these events underscores its commitment to promoting tourism and facilitating meaningful connections within the industry.

Overall, these Roadshows provided an exclusive platform to develop further travel and trade contacts with the Australian community and promote Sri Lanka as one of their go to destinations for an enjoyable holiday experience worth their expenditure and holiday needs. The overwhelming support given by the High Commission of Sri Lanka to Australia, and the Consulate General of Sri Lanka in Melbourne, added further to these roadshows conducted by Sri Lanka Tourism. Up to now, Sri Lanka has received several International endorsements as one of the best and safest Travel destinations in the world, and this success further highlights the fact that having Sri Lanka in your bucket list is certainly worth a try.